Behind Éditions M.R lies the idea, maybe even the fantasy, of a man with a rugged attitude, on the edge of total nonchalance. The clothes are his fellow travelers, his mates. Beautifully made they can be worn without fetishism, asking to be a treated harshly, to be used. To put it simply: to live with their owner, and take the hits without complaining or falling apart. This Éditions M.R man travels back and forth in time, wherever he goes he is always well-dressed, yet he still carries the carefree attitude of a morning-after-a-night-before, and the scents of cognac and tobacco. “Édition” is in the name of the label because editing, the process of finding what is essential, plays a big role in our design philosophy. Each piece matches a personal desire, a functionality, a moment of life whether it is benign or singular. Everything has a meaning; is carefully thought out. This wardrobe is inspired by the Parisian life, the history of menswear, culture, travels, family memories. All these aspects build a dialogue with a community of people known for their eclectic tastes, people who can appreciate the beauty of a coat as well as a good book or a premiere in Saint-Germain-des-Prés.In September 2015, Éditions MR launched an online platform to bring together it’s founder’s favorite works and products, books, collaborations, old photographs, and interviews filmed in the Hotel Louisiane’s room 42, knitting together the patchwork of individual inspirations that serve to catalyze the interactions between culture and fashion vital to the creation of any compelling collection.
9 rue d’aboukir
CIFF LAB, Bella Center Center Boulevard 5