The juncture between masculinity and femininity is perhaps the most significant of JOSEPH’s influences. How to bend and rework the boyish for a women’s wardrobe remains a constant focus. It was a very organic progression that the brand would begin to offer a complete men’s collection, and in September 2013 Creative Director Louise Trotter appointed Mark Thomas as Head of Menswear. Together they have worked on translating the core values and gestures of the JOSEPH brand into a wardrobe of luxury essentials for men.The idea of a practical, elevated uniform is integral here too; another of JOSEPH’s cornerstones. Each season a crucial framework of wardrobe icons—relaxed tailoring, a great coat, sportif separates—are reworked and shown at London Fashion Week Men’s. The collection is a coming together of heritage, utility and modernity. A common language, shared.
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