Last week we visited our favorite Italian brand, Barena Venezia, along with some of our dearest partners, Andreas Murkudis, Bungalow and Schwittenberg. During the 4-day-long trip, we had the opportunity to visit the family business’ HQ in Mirano and take an exclusive preview of the Barena Tales capsule collection and its elegant silhouettes and soft materials. It’s a homage to the earlier times and how people dressed up in sophisticated, chic, elegant and multi-functional pieces to spend glorious times in the Lido. P.S. We are showing Barena Venezia’s newest collection in Paris, so make sure you book your appointment.
“There is a cabane occupied by a lady that no one knows, although she is an habitué of the Lido and very rich”. – Vogue – September 28, 1929 – Barena Venezia
To enlighten our busy day at the Barena Atelier, we had an intimate dinner together and shared some traditional Italian dishes that we all love. It was a particular time for us in Venice, not only because of the hospitality of the Barena Family but also because the 59th Venice Biennale was still on, along with the 66th International Festival of Contemporary Music, in the Lido, Venice. The Lido and its lifestyle inspire the Barena Tales capsule collection and therefore, experiencing these events first-hand at Lido made the trip whole.
ABOUT BARENA VENEZIA
Barena Venezia, a small, family-owned company has significantly influenced the way men (and women) dress in and outside of Italy over the past twenty-seven years. Before “sprezzatura” and “soft tailoring” became go-to terms for fashion editors, Barena was showing men how to dress casually and with class utilizing sartorial fabrics for rather sporty workwear garments.
The brand’s history reaches back to 1961 when its founder, Sandro Zara, started in the fashion industry. Zara, a Venetian entrepreneur, began his career as an agent for a textile company. Over time his curiosity, particularly for traditional textile, led him to visit the archives of old closed-down wool mills in and around the lagoon areas of Venice. He uncovered original patterns and stitching books, which eventually became the main source for Barena collections, including those from Lanificio Cini, lately acquired by the company.