Founded in Milan in 1967, Fiorucci has long been recognised for redefining fashion through its unique fusion of art, music and popular culture. Renowned for its iconic Angels, bold graphic prints, denim and collectible accessories, the brand has championed individuality and joyful self-expression for decades.
Today, under the creative direction of Francesca Murri, Fiorucci continues to reinterpret its rich legacy through a contemporary lens, creating ready-to-wear, accessories and immersive cultural experiences that celebrate creativity, emotion and freedom. Working closely with artists and creative communities, the brand remains a dynamic platform where fashion and culture intersect, brought to life through initiatives such as Piazza Fiorucci during Milan Design Week and Circolo Ultra Fiorucci, its creative hub in Milan.
Fiorucci resonates with Melagence through its distinctive ability to unite fashion, culture and community, creating meaningful brand experiences that extend far beyond the product itself.
