Olympian-founded, designed in Colorado.

After competing in men’s ski wear at the 2018 Winter Olympics, co-founder Kiley McKinnon was fed up with “unisex” fits that were really made for men, and with how unapproachable the outdoor industry felt. Frustrated by the lack of gear made for women’s bodies and by “hardcore” outdoor culture, Kiley teamed up with co-founders Ariana and Karelle. Together they set out to give women a better option for ski apparel and to disrupt the male-dominated outdoor industry.

Since Halfdays launched in 2020, the brand has grown into outdoor apparel for the mountain all year round, but ski is where it all started. That’s why Halfdays designs technical products that can compete at the highest level of the sport while working for skiers of every level. As they see it, everyone (!) deserves to own the mountain.

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