THE NEW ULLI LINE: A STRONG STATEMENT FOR INNOVATION AND INDIVIDUALITY.

The new line by Ulli Ehrlich features a clear, personal touch. With this, the brand also defines itself as an attitude: as a visible commitment to origin, quality and continuity. “We live and work in Kitzbühel. Sports are part of our DNA”, says Ulli Ehrlich. This claim is evident in the collections – especially in the fusion of technical sophistication and experimental design. The Ulli line is a personal statement and the logical evolution of an existing identity, with functionality and innovation as the ever-present foundation. The designs are characterised by striking silhouettes and an avant-garde spirit. Materials are selected with great care, and details meticulously planned. Accessories are not decorative, but a truly integral part of the design. Production takes place at the company’s own factory in the EU, so as to live up to the standards of quality and processing.