Annapurna was founded in 1978 by Aida Barni, in the same year the Himalayan peak was first conquered by an all-women expedition, the first to reach a summit above 8,000 meters.
That achievement, born of endurance and sacrifice, inspired a vision: to create a brand defined by strength, precision, and authenticity.

Since then, Annapurna has pursued one clear path — creating garments of absolute quality through mastery of craft and material.

Today it stands as a point of reference for those who seek a contemporary language, outside conventions.
A world that feels raw and elemental, suspended between the textures of nature and the echoes of underground cultures.

Every piece is made in Italy, meticulously crafted to last.

‍