For Spring/Summer 2026, customers want two things: colors that lift their spirits and clothes that feel light and easy to wear. After reviewing our brands’ collections, industry insights and shopper behavior, we identified two guiding ideas: Chromatic Charge and Weightless Draping. Our perspective is shaped by leading industry reports, including WGSN, Première Vision’s SS26guide, and Fashion United. Below, we introduce these themes and how they can inform your buying mood for the season.
Chromatic Charge
Key Idea: Combine bold color accents with natural tones and soft pastels for an engaging, balanced palette.
• Urgent Brights
Introduce standout pieces in vivid hues—fuchsia, cobalt and molten orange—that grab attention instantly. These bright items create “small-win” moments, encoura- ging impulse buys
• Earthy Offbeat Naturals
Ground the collection with warm, textured neutrals: sand, muted terracotta and dus- ty olive. Choose linen and washed-cotton items for an artisanal, lived-in feel. Deep cognac or olive suede on footwear ties this look together.
• Calming Tinted Tones
Add soft pastels—especially pale pink—alongside mint mist and mauves. Use these hues for relaxed basics and technical pieces in neutral fabrics. A gentle pink thread or lining can carry this calm tone across tops, pants and outerwear. Together, these three color groups—bright, earthy and tinted—ensure the SS26 palette feels fresh and cohesive.
Weightless Draping
Key Idea: Prioritize clothing that drapes and moves with the body, offering comfort and style in any setting.
• Light, Flowing Layers
Maxi dresses, pareo wraps and wide-leg pants in cotton voile, linen and lightweight knits create a sense of ease. These pieces move freely, ideal for warm weather or relaxed evenings.
• Soft Tailoring
Blazers and overshirts made from washed wool or linen pro- vide gentle structure without feeling stiff. Look for very light interlining or no interlining so the garment never binds.
• Ultralight Technical Pieces
Performance-focused pants and jackets in ripstop or softshell fabrics should feel al- most weightless. They move from outdoor activities to casual outings without missing a beat. Even footwear—hiking boots and sneakers—should use slim profiles and cushioned soles so they feel light underfoot.
By choosing shapes that float rather than cling, you deliver a modern, comfortable wardrobe that fits every SS26 moment.
To capture SS26’s spirit, focus on Chromatic Charge - vivid color accents, earthy neutrals and calming pastels and Weightless Draping - flowing dresses, soft-tailored jackets and ultralight technicals. This combination meets customers’ desires for both joyful color and easy wear.
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