Garden Apero

After completing his Fashion Degree at London’s Central St Martin’s and a three-year stint as Designer working with Martin Margiela on his Artisanal and Knitwear Collections, Lutz launched his eponymous Label in Paris with partner David Ballu. Lutz’ approach has been described as “Decontextualisation”: taking things out of context, reinventing ways to wear aclassic wardrobe, working on structure, volume and identity. His way of mixing and matching different genres and types of garments – Sportswear and Evening, Casual and Formal, Feminine and Masculine turned out to be prophetic – it has since become an integral part of the fashion landscape.

Vivian Hoorn, Viveh's creative director, and her team created Viveh as a movement to stand up to the critic in people's heads, crush self-doubt, and give them the confidence to conquer the day. Vivan explained that her mission of Viveh grew from her experiences and personal frustrations.
It was stated that society said individuals couldn't wear certain things and needed to be different, better, and prettier to fit in, but Viveh disagreed. Viveh believed that people are perfect as they are.
Vivian expressed her desire to create clothes that celebrate individuals as they are. She explained that through Viveh, they aimed to change the narrative in fashion and society regarding body acceptance and self-love. Viveh was described as a visual representation of body diversity and inclusion, empowering people to be completely themselves.
The name "Viveh" was derived from the Latin word "vivus," meaning 'alive.' The purpose of Viveh's pieces was to breathe new life into every wardrobe. The design of Viveh focused on a curvier body as the archetype. The initial drop of their items ranged from size 36 to 48, with some specific pieces available up to size 50. The plan was to expand the size range in the future, with the request for help from the audience to better understand the demand for different sizes in upcoming production runs. Viveh aimed not only to expand their size range but also to cater to different heights eventually.

Anne-Fleur grew up in Lille, in northern France, a region historically associated with the textile industry. Although her family, on all sides, has been part of the industry for generations, it was the creativity within fashion and the entrepreneurial side of launching a business that Anne-Fleur was most passionate about. Even at the beginning, Roseanna had values, and was all about beautiful fabrications, and durability. Transparency, high standards have always been part of the brand’s values, far before she published her CSR policies this year. Her first experiences were with Donna Karan, Alberta Ferretti, and Chloé, and she loved being able to connect personally with the clients. She wanted to translate this proximity to Roseanna, which she launched with a childhood friend. Roseanna is a mix of both of their nicknames. Anne-Fleur has always looked for exclusivity and originality, through the design of exclusive prints, strong and unique color palettes. Roseanna doesn’t take anything too seriously. It’s always been wardrobe for women to express who they are. At its beginnings, Roseanna was a swimwear line that very quickly grew into something bigger, offering pieces with meaning and values, at a faire price. Each look is carefully thought through, and every piece becomes essential, down to the brand’s now iconic boots. Anne-Fleur, now by herself at the helm of Roseanna, defines what inspires her for each collection and always mixes spontaneity with a little decorum. To help her imagine and create, she retreats to her her musical bubble.“If I had to stay on a deserted island, and bring only one album with me, it would be a Bowie album. I’d only eat pasta and I would turn eucalyptus plants into perfume”, she jokes. plaisante-t-elle.Pragmatic, yet unique. That is what Roseanna is all about.