VIERI Fine Jewellery is a Berlin-based jewellery house redefining the meaning of luxury through ethics, craftsmanship, and purpose. Since 2015, the brand has stood for timeless design, Italian elegance, and uncompromising transparency across its entire supply chain.
All pieces are crafted using 18 karat recycled gold — not as a trend, but as a commitment to beauty that doesn’t come at the expense of people or the planet. VIERI is more than a jewellery label. It is a movement toward meaningful change in the industry.
Founded by Guya Merkle, VIERI was born from a moment of awakening. After visiting gold mines in Peru, Guya saw first-hand the devastating social and environmental impact of conventional gold mining — and decided to change the system from within. Since then, she has led VIERI with a clear mission: to reimagine luxury as a force for good.
Every collection is crafted from recycled gold, and a portion of profits goes directly to the Earthbeat Foundation, which Guya launched in 2013. The foundation supports alternative livelihoods in mining communities, helping people transition away from dangerous working conditions and environmental harm.
