When House of Dagmar was founded in 2005, the Swedish Fashion house had a desire to establish a long-lasting business based on a high quality-approach throughout everything they do. High quality contributes to a longer life span for clothes, which is ultimately better for the environment.  The labels aim is not to destroy the earth’s recourses unnecessarily. Over the years, they have learned a lot about which fibers and production methods are better for the earth, and they still learn every day. Today, as the term “sustainability” is widely known and clearly defined, we need to collectively become more engaged and together make better choices. Choosing materials and designs that are long-lasting yet kind to the earth, humans and animals are central to House of Dagmars business and brand.For them, this is not only a trend but an important journey. It is an important part of who they are and what they do, it is a part of the Dagmar-DNA. By today (2020) 90% of the Dagmar collection are GOOD CHOICE products.