As we move into SS27, we want to take the time to reflect on the last one. The AW26 season has given us the opportunity to grow, discover new perspectives, and build creative connections – moments that have meaningfully shaped how we think about brands, spaces, and collaboration.
It was a season defined less by isolated highlights and more by a continuous movement: the steady development of relationships, the opening of new environments, and an ongoing dialogue between brands and people.
Expanding Our Brand Universe
We are very pleased to have welcomed two new brands into our portfolio this season: Airforce Sport and Mackintosh. Both labels expand our brand universe in distinct yet complementary ways.
Airforce Sport brings a modern, functional approach to design – a language that effortlessly bridges performance and everyday wear. One of the key moments this season was our shared ski trip and editorial shoot with the brand, offering a unique opportunity to experience Airforce Sport in its natural winter context. We got the chance to explore first hand how to perform as best as possible on the slopes while also looking ready for a little après-ski.
Mackintosh, on the other hand, represents a deeply rooted British outerwear heritage. Iconic, precise, and timeless – a brand that does not follow trends but instead maintains a consistent visual and functional identity across decades with its signature rubber-bonded raincoat.
Season Highlights
There were to many highlights this season to give list them all, but here are a few selected ones to paint a picture:
We published our 9th issue of the Melagence Paper, exploring serenity in today’s day and age, including interviews with Mackintosh and Airforce Sport, as well as our buyer’s brief and one or the other extra surprise. For the editorial shoot we went high up in the mountains of Bad Gastein, Austria, testing the skiwear from Airforce Sport and finding beautiful backdrops for the collections of our other brands.
In late February we took to the Melaslopes: A week visiting our retailers with the Airforce Sport collection in tow. If you did not make it to the showroom, no worries, we brought it to you.
As part of our Paris showroom we hosted an intimate dinner with Rabens Saloner, connecting the brand and some retailers, enjoying an evening of stimulating conversations about everything ranging from fashion forecasts to the general issue of Parisian traffic.
Showrooms in Paris, Munich & Berlin
Our showrooms in Paris and Munich were key spaces this season, where collections were not only presented but truly experienced. Within carefully curated environments – featuring furniture by Schönbuch and floral installations by Chikako Fleuriste – the showrooms became immersive settings that extended beyond traditional product presentation.
Guest brands, collaborations, yoga sessions, shared dinners, and countless conversations transformed these spaces into vibrant environments of exchange – open, dynamic, and closely connected to the collections themselves.
Our Berlin showroom also remained an important anchor throughout the season: a consistent space for meetings, spontaneous visits, in-depth conversations, and the ongoing discovery of new collections.
Closing Note
This season has once again shown how deeply fashion is shaped by context – by the people, spaces, and relationships that surround it. We look forward to continuing these developments and opening new chapters in the season ahead.
