MELAGENCE [MƏLAƷⱭ̃S] was founded by Mela Bauer in 2013 as a fashion sales agency based on her individual vision of providing an authentic service for both brands and retailers.
MELAGENCE literally and conceptually merges the founder’s name and embodies her personal take on both style and work ethic.
Offering an unique support service and embracing the digital opportunities became one of the agency’s outstanding USPs during the Covid Crisis and allowed the agency to grow into the fashion focused destination with strong digital identity, that MELAGENCE stands for today.
Always searching for new ways of communication and brand distribution, the Berlin based agency established new digital concepts like MELAGENCE Orderfestival, the #supporteachother campaign or #lockdownhacksbymelagence.
With MELAGENCE LOCAL, the agency founded a platform for local retailers to offer their products from out of the Melagence portfolio online, which quickly gained attention as one of the successful initiatives to support the branch.
The curation of brands within the MELAGENCE portfolio is synchronised between the unique MELAGENCE aesthetic and commercial relevance, which is one of the agency’s fundamental and successful principles.
A brand is always mindfully selected based on style, collection, products, designer, values and story and then thoughtfully communicated to brands, retailers and their online community.
This allows MELAGENCE to surprise and inspire with its aesthetic appeal, digital solutions and a well-curated selection every season.