Founded in 2016, Julie Josephine brings the same attention to design detail and meticulous pursuit of quality to all their garments, but above all, they consider how they’ll make you feel.

It started with “the perfect white tee”. Inspired to perfect this simple piece, Julie Josephine challenged themselves to see how much care and attention could go into every detail. This focus led the brand to find ways to perfect every step of the process. Julie Josephine took the term “essential” literally, and explored it. Staples like this are the foundation of the wardrobe. Their beauty lies in simplicity, hidden in plain sight.

With this mindset, Julie Josephine organically grew to become a full collection and fashion label. The brand favors simplicity, functionality, and longevity, while elevating at every opportunity. Julie Josephine brings the same attention to design detail and meticulous pursuit of quality to all their garments, but above all, considers how they’ll make you feel.

At Julie Josephine, there is a belief that classics can make a difference. Since its founding in 2016, the brand has discovered that making (and owning) fewer things of much higher quality leads to a more thoughtful, sustainable approach to fashion. Julie Josephine focuses on creating garments that are not only made to last, but also designed for ease and longevity. The more carefully each piece is crafted, the more it becomes something you can wear with comfort and confidence, promoting a more mindful way of dressing.

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