PRESIDENT’s is a contemporary Made in Italy menswear brand. We make garments that will endure for years without compromising contemporary style.

The brand was originally founded in 1957 by 7 Bell S.p.A., a Tuscan atelier with an illustrious history, founded by the grandfather of current Creative Director Guido Biondi. 7 Bell has long been known for its superior quality garments and was the very first producer of Italian denim.

Every collection is driven by a meticulous approach to research, from the selection of exceptional fabrics to the details that define each garment. Alongside this process, PRESIDENT’s carefully selects small Italian artisanal workshops that preserve traditional techniques and craftsmanship. Many pieces are developed with these makers, whose expertise and attention to detail give each garment a distinctive character and lasting value.