Needby is a Japanese denim label that blends heritage with a fresh, modern approach. Inspired by Japan’s stone wash legacy, the brand reworks traditional craftsmanship into pieces that feel relevant and refined.

Their denim is made in collaboration with Kaihara, using shuttle looms and air-spun yarns to create exclusive selvage qualities. The result is a product that feels honest and full of soul, lightweight, considered and made to age beautifully.

At its heart, the brand believes denim isn’t disposable. Every piece is designed to evolve with the wearer, shaped by time and experience. Sustainability is part of everything they do, from preserving artisanal techniques to protecting natural resources.

Needby is not about trends. It’s about storytelling, emotion and keeping craftsmanship alive.