Perfect Moment, luxury fashion and sportswear brand, today announced that Priyanka Chopra Jonas, the award-winning actor, producer, philanthropist, activist, and entrepreneur and Nick Jonas, the multi-platinum and Grammy-nominated recording artist, song-writer and actor, have partnered with Perfect Moment as investors. This is the first time the couple have entered a business partnership together within the fashion industry, combining their entrepreneurial expertise and passion for skiing and the outdoors. Having worn the brand for years, Chopra Jonas and Jonas are loyal fans of the Perfect Moment label. The power couple, who share the same ethos as Perfect Moment, will play a substantial role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in their biggest markets including the United Kingdom and United States.
Additionally, while Chamonix-born Perfect Moment has grown from a brand created for extreme sport racers into a fashion brand anchored in womenswear, the company plans to shift focus back onto their existing menswear collection to create a balanced offering for their full consumer base. They look forward to working with Nick and Priyanka to bring their vision to life.
Perfect Moment’s Co-Founder and Creative Director Jane Gottschalk shared “I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level. They are admired globally not only for their talent, but for their passion for life and impeccable taste. This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for.”
Priyanka Chopra Jonas commented “Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands, but one that is baked into the ethos of this brand. I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future.”
Nick Jonas added, “Perfect Moment hits the mark on how style and performance go hand-in-hand. This is my first choice and in our role, we feel other ski and surf enthusiasts worldwide will appreciate the fashion and function of this brand.”
CEO Negin Yeganegy adds “The entrepreneurial and creative expertise that Nick and Priyanka bring to the table is invaluable. As Perfect Moment endeavors to dominate the world of lifestyle fashion, it’s important that we bring in like-minded partners who can elevate the brand even further. Not only do they live and breathe the brand, but their proven track record of successful business endeavors makes them ideal partners.”
For over 20 years, Perfect Moment has been creating ski-wear for the most extreme skiers with a focus on performance garments and statement designs. Today, they have grown their collection of retro-inspired and technical clothing products to provide their fashion conscious community with a full range of winter ski and summer beach and surf wear. They design for fashion, form and function. The adventure started in the mountains of Chamonix in 1984, with Perfect Moment a vision of famed extreme sports filmmaker and professional skier Thierry Donard, who designed apparel for his team of expert freeride skiers and surfers for his film production company La Nuit de la Glisse. Donard used his personal experience to create designs that were characterized by quality, style and performance, and focused on the ultimate goal of every athlete: to experience that Perfect Moment.
From then until today Perfect Moments mission has been to provide the ultimate active wear clothing for snow and beach lovers alike. The logo, placed proudly on all their garments, is inspired by the Northern Star that represents nature’s compass – a key tool for any adventurer – and a guiding celestial light for early explorers to get safely home. It is also a stamp of quality that symbolises technically exceptional, practical and stylish clothing that is capable of meeting the robust demands of a freerider.
