Celebrations in stores

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In the past, stores like Schwittenberg, Andreas Murkudis, Bungalow, and Lorenz Bach have organized several events to celebrate an anniversary, a brand new collection, a pop-up store, or even a running event! Here are some of our favorite events that featured our Melagence brands from the past.

The German designer based in Paris, Lutz Huelle collaborated with the Munich store Schwittenberg and Das Triangle in July 2021. Guests could preview the FW21 collection and have casual drinks during the apero. The designer was there to explain his vision for this collection and chat with guests. In addition, Lutz presented his four favorite looks from the collection on the Schwittenberg Instagram account.

The multi-based store Bungalow located in Stuttgart organized the event “ Fast and Light Running” with the Canadian activewear brand Veilance in 2019. The event took place in Stuttgart on Saturday at 10 am.  The Veilance team and everyone else was welcomed to walk seven kilometers through the Stadtpark in Stuttgart. After the running event, the participants were welcomed to a Get Together at the store.

In Gstaad, Lorenz Bach had a Perfect Moment Pop Up Store. Greeted with a Perfect Moment neon sign, customers could shop the Fall/Winter collection of the brand.

We organized the  first #lunchwithmelagence in Munich and spent a special afternoon with our partners and friends in Sois Blessed Concept Store. The special guests during the lunch were Francesca Zara from Barena Venezia and May Kaan from Francon, Christopher Romberg from Schwittenberg and Nicole Mohrmann.

It is exceptional to witness exciting events from these stores that create a great and different experience for the customers and store owners. We hope to see more events like these that bring people and fashion together.

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