Diemme, the Italian footwear brand, has recently celebrated its 30th anniversary with a bang! The brand, founded by Dennis and Maico Signor, has stayed true to its roots of crafting functional and high-quality shoes since its inception in 1992. However, the past ten years have been an exceptional success for the brand, as it has transitioned from being a niche brand in the Japanese market to being globally recognized.
To honor their history and identity, Diemme has collaborated with Moon International, their Danish friends, to create a book called „Diemme.30.YRS.“ The book is divided into three volumes and captures Diemme‘s journey through photography, from Asolo, Italy to Oslo, Norway. The Archivio section features their campaigns over the years, culminating in a union of the past, present, and future.
To celebrate the release of the book, Diemme organized a small launch event during Copenhagen Fashion Week, where they served their own „Diemme 30.yrs.“ prosecco and delicious pasta in true Italian style at Italo Caffé.
But that wasn‘t all! Diemme also held an event at 10 Corso Como in Milan, where they showcased some of their greatest collaborations throughout the years, in addition to their exclusive collaboration with 10 Corso Como. The „Diemme.30.yrs“ book was also first launched at this venue.
Diemme‘s inspiration comes from the heritage of hiking boots made for centuries in the spectacular Dolomite mountains in Italy. The brand‘s designs build on those traditions, using the finest materials and techniques to make hiking boots and sneakers that go the distance on mountain terrains or pounding city sidewalks. All of their products are made under one roof at their family factory in Onè di Fonte, Veneto, a small town in northeastern Italy. Each Diemme pair is hand-crafted by expert workers producing limited production runs of high-quality artisan products. No wonder Diemme is sold by some of the world‘s most esteemed retailers.
