We are thrilled to announce that Lutz Huelle is AZ Factory’s New Amigo. We are extremely proud that we have been working together with such a talented designer for the past few years.

Lutz Huelle said:
“I think we are all looking for something that’s simple and is touching and emotional without trying so hard, muses Huelle. His hybrids, like Elbaz’s exposed zippers and seams, speak to the joy of making and improvising, and in so doing seem to acknowledge that life, and creation, can be glorious in their messiness. “In the end, it’s just about the clothes, and I think that was always also Alber’s way of seeing things,” the designer notes. Of course these clothes play out in the theater of life as well as the theatre de la mode. Huelle’s focus on clothes is based on a belief in his chosen field. The “incredible thing about fashion,” he enthuses, is “it’s so multifaceted and so complicated and so extreme in many ways because it’s literally about everything. It’s about our lives.”

We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle, a place to experiment and try new things, our way. – Alber Elbaz

We believe in smart fashion that cares.
We design beautiful, practical, and solutions-driven fashion that works for everyone.
Our products are here to solve problems and create joy.

Anchored in the highest disciplines of style and savoir-faire, we make pieces that seamlessly blend traditional craftsmanship with forward-looking applications and technology.
We collaborate closely with our suppliers and manufacturers in the pursuit of true innovation, taking the time we need to get it right.

Text from:

Explore more

Book your Appointment
Fill in your details, select which brand(s) you are interested in and wee'll get back to you asap to make an appointment.
Select the Brand(s) that you are interested in. This makes it easier for us to schedule convenient appointments.

By clicking “keep me updated” I confirm that I agree that Melagence will use my email address to notify me regularly via email about Agency and Industry news. This can be revoked at any time by using the unsubscribe link in the newsletter or by email to We use MailChimp for sending and measuring the performance of our newsletter. More details in our Privacy Policy.