SOCIÉTÉ ANGELIQUE is an innovative, forward-thinking luxury fashion brand that focuses on all aspects of sustainability and ethical fashion consumption.
The heart of the brand lies in the distinct appreciation of craftmanship, visualized in the material, shape, and communication of all products. The involvement and process of education of the end consumer guarantees not only a firm and honest relationship with the customer, but also the ever-evolvement of the products closely to the
consumer ‘s feedback. The overall goal consists of a honest communication in all aspects, providing a countercurrent to the Green Marekting movement. This is presented to the customer by giving constant updates about the brand ‘s progress via social media and a product specific QR-Code that reveals information about the material, the names of the responsible developers, the exact composition of the material, as well as the link to the website of the production sides. As another form of marketing, the hashtag #Darlingpiece, caters to the idea of consumption being focused on long-term admiration of a product and underlines the negative impacts of fashion overconsumption.