ANDREAS MURKUDIS CHARITY MARKET

How lovely it can be to meet twice in life prove the two founders of the Swedish/Italian Label ATP (short for ALL TOMORROW’S Parties) Jonas Clason and Maj-La Pizzelli. They originally met in the late 80s in one oft the Swedish cult stores Gul & Blå and instantly bonded over their passion of style, that extended much further than just fashion. After going their separate ways for the next two decades to work on their talents and their business know how, they met again in 2011, which is when ATP came to life.With family and friends, they embarked on a month long travel to Otranto, a small, medieval town at the cliffs of Puglia in Italy, which is characterized by beaches with crystal clear water, classic Italian cafes, restaurants, and mountainous nature. The village road leads to a restaurant with fluorescent lights and a plastic roof. Paper plates with fried squid, sea urchins and tiny sardines caught fresh by local fishermen. A crisp white wine after dinner. Simple, elegant and delicious. Just dreamy. In this charming little town they stumbled upon a little studio that produced leather sandals. Both bought a pair and wore little else all summer. And this is what sparked the idea behind ATP ATELIER. At ATP the material guides the design. Their shoes and bags are being made in two local factories in Tuscany, where the leather is appreciated and respected. With their products they want to inspire women to make smart choices - both for themselves and for the sake of the world they live in. That is why the fine, suede and printed snake leathers, that are staples of their collections, are being produced as sustainable as possible. Scandinavian design meets Italian production and quality; it doesn’t get any better.

Diemme is a high-end brand with a collection that ranges from sneakers to mountaineering boots readapted for city use. The ambition is to produce the highest quality artisan goods with an exceptional level of comfort, with progressive designs as well as sharply executed takes on classic styles. All Diemme shoes are made in Italy at the Calzaturificio Diemme factory in Onè di Fonte, Veneto. The small town in Northeastern Italy is regarded as one of the most important areas for production and research of performance footwear. Diemme draws on the region’s rich heritage in order to create a modern product built on a foundation of performance-driven production methods. Every production step is performed locally in Veneto.Founded and managed by brothers Dennis and Maico Signor, Diemme has 25 years of experience within the outdoor and performance segments, as well as producing for brands such as Maison Martin Margiela, Chanel, Bottega Veneta, and cult Japanese brands like Nonnative and Victim.All parties, from design to development to production, are committed to making a product of the highest quality. As a vertically integrated private company centralized under one roof, Diemme is in a unique position to work with the world’s most high-end leathers and materials.Every Diemme pair is handcrafted by expert workers at every step of the process. The Italian footwear industry is comprised mainly of small family-owned companies. The combination of this network of small-scale supporting industries and highly skilled workers is what makes it possible to produce limited production runs of high-quality artisan products.Sustainability and provenance are key aspects of the Diemme mentality. Buy less, and buy better. Higher material quality, better production, and construction quality, made by workers that are rewarded for their skills.

When House of Dagmar was founded in 2005, the Swedish Fashion house had a desire to establish a long-lasting business based on a high quality-approach throughout everything they do. High quality contributes to a longer life span for clothes, which is ultimately better for the environment.  The labels aim is not to destroy the earth’s recourses unnecessarily. Over the years, they have learned a lot about which fibers and production methods are better for the earth, and they still learn every day. Today, as the term “sustainability” is widely known and clearly defined, we need to collectively become more engaged and together make better choices. Choosing materials and designs that are long-lasting yet kind to the earth, humans and animals are central to House of Dagmars business and brand.For them, this is not only a trend but an important journey. It is an important part of who they are and what they do, it is a part of the Dagmar-DNA. By today (2020) 90% of the Dagmar collection are GOOD CHOICE products.